Sunday, April 15, 2007

local ad search


Q: With a $1,000 or less annual budget, what 3 things should a small business execute online?
Paul: Getting their correct business information to the online portals, get social (online), and proactively encourage customers to provide online ratings and reviews … and up the budget (ok, that’s four).

Matt: Less than $100/month? That’s ultra-small budget. Okay… 1) A blog. 2) A listing in all the free local search sites. 3) A PPC campaign on low-cost, long tail phrases (including geo-targeting).

Local Ad sites: truelocal iBeginsource yelp

Nina Hale shares her views on strategic internet marketing:
What do you think of Google getting into Pay Per Action (PPA) advertising? Do you see yourself recommending this for some of your clients?

This is a fascinating idea, and I’m studying it seriously for some clients. This is another great form of disintermediation that Google is getting into, but also supports their goal of building their user base by providing successful web experiences, because they will rank good converters higher.

Aggregators like Lending Tree, Search for Colleges, etc., have made enormous amounts of money in this space and I love the idea of putting some of that power back into client’s hands. Of course, the aggregators will also love it! I think it will be most successful overall in fragmented industries.

1 comment:

Honest Abe said...

When any new website is lookign for customers - the "sandbox issue becomes more of a factor...Get immediate pressence on verticle directories that relate to your product. has 2000 cities and only charges $175.00 per year for unlimited hits!! Others like Epodunk and True local will give tou good value also... Bust Yes use the Blogs to create a buzz about your site..people are always looking for the next big thing!