when local search isn't local

I did a linkpost on the interviews about local search and business models before. As a follow up I found this

Cathy: (h/t Paul)

Hate to tell you this, but right on the first page of the Yahoo Local Minneapolis results sits Minneapolis Florist-Same Day, (612) 339-4023, 381 5th St Se, Minneapolis, MN 55414. There’s no flower shop at that location. The calls are just forwarded to an ‘order gatherer’ in Issaquah, WA called Cascade Florist. ...

The second Minneapolis results page shows Florists of Minneapolis, (612) 827-6356, Minneapolis, MN 55408. Nope. Not a real florist either.

the listings on your local search aren't truly local. then what is?